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Writing Personal Ads
How
to write an ad for an online personals
directory?
An online personals
directory is a website that displays many
different personal ads and all the details
for that person. Usually an online
ad will
consist of a photo, a brief message and
a brief about you section as well as the
important headline. Writing the perfect ad
for an online personals directory will help
you win the heart of one of the 8 million
women who visit dating sites every month.
Writing your ad should be just that. It’s
not just a quick two line message that
rehashes the same old content and with an
unoriginal headline like ‘good looking man
seeks wonderful woman’ because you simply
won’t stand out and you will find it very
difficult to have any success at
finding
love online.
Three seconds is all you
have.
Website surfers give a
website three seconds before they make that
first decision and this is no less true of
an online personal ad. You have to make the
headline sing out to all the women who read
it and say email me. Now imagine how many
men use the same basic headline ‘good
looking man seeks wonderful woman’. Any
woman seeing this has probably just seen
hundreds that are very similar and will move
on to the next guy without any hesitation.
Think of something unique; it doesn’t
necessarily have to have anything to do with
your personally but it should grab their
attention and make them want to click the
link and read more.
A filler that thrills.
Once someone has clicked
the link on your ad in any online personals
directory it’s the job of your content to
take the attention and create interest. A
common mistake when writing an online
personal ad is to list everything you like
doing. Something along the lines of ‘I like
to swim, run, camp, hike, walk, climb, sit,
relax, run, talk, drink and have fun’. Most
people turn off pretty near the beginning of
a list like this. Did you notice that run
was written twice? It’s boring, it’s dull
and it really doesn’t convey much of an
appealing image.
Instead of saying you
like to do these things consider giving an
explanation; ‘I spent last weekend
holidaying in the Rockies putting my hiking
and climbing skills to the test but the
views from the mountain tops were exquisite
and well worth the effort. The evening
entertainment with the locals colourful to
say the least, but very enjoyable.’ All
you’ve really said there is you like walking
and meeting people but it’s a lot more
appealing.
The close.
In sales terminology it’s
called the close and you should use it to
not only sell yourself but to do it quickly.
You don’t want your potential partner to
move on and look at other profiles. Consider
adding something like ‘next week I’m off to
Texas for some more excitement.’ This not
only makes you sound like you lead a busy,
exciting life but the mention of time makes
viewers subconsciously act quickly.
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